Common ft Bilaals practice question

The song explores the political context of mass incarceration of black Americans. This is a common problem in America examples such as for every white American 5 black Americans are incarcerated highlight this problem and is explored through the song, which explores rights and harmony. This can be shown through the Cinematography, Mise en scene and editing of the music video.

Race is constructed as a burden for the black community in this music video. An example is through the use of mise en scene the use of the black and white lighting reflects the ideas black Americans have on justice system with the only light being natural it shows there is a slim chance of change and the lack of freedom. This reinforces the negative view on the justice system.

Life in prison is presented as slow and long within the music video. An example of this being  the cinematography with the slow camera movement and the slow pace of changing camera shots as it lasts longer on a particular shot. This is to represent the slow life in prison, whereas if they was to use a faster pace of changing shots it would represent running and a more hectic scene which is not a representation of prison. Reinforcing  once again a negative view of society.

Throughout the music video life for Black Americans is represented as being inclosed this is conveyed through the image of high walls and bars always presented. The editing and cinematography of the slow moving camera movement along corridors of cells and high walls represents a imprisoned feeling and trapped connotation.

In conclusion the song criticise the justice system and the mistreatment of black Americans with in it.
The use of cinematography, editing and Miss en scene also represent this through the music video and not just through the lyrics.

Mockumentry

Our parents in our bodies for a day

script:

Head teacher: Welcome to our open day I am very honoured to have members from the Stryker institution in America that have ground breaking science that will let you the parents be your child for a day.

Scientist: Okay place this on your head 

(put a device on there head) 

Skip to end of day: interview between scientist and Student with parents mind. 

Student: Okay! I've had it they just told me I have to come back after school for an hour to do bloody extra work, I'm sorry but I haven't done maths for flipping 20 years, algebra what even is that. Don't even get me started on the food 1.99 on a sausage in mouldy bread, then when I tried to pay they said I have to wait in line, I'm not a kid. I've had it, they said I weren't even allowed a cup of tea then they sent me to the head teacher for taking an important business call and now I am late for dinner I am sorry I have had enough get that camera out my face (pushes camera and walks out)

Hurricane

Black men were more than six times as likely as white men to be incarcerated in federal and state prisons, and local jails in 2010, the last year complete data are available, according to a Pew Research Centre analysis. That is an increase from 1960, when black men were five times as likely as whites to be incarcerated.



Targeted
Its the 1960s and a young Renell Garner the best up and coming basketball player in the country, to black Americans a hero to the racist and corrupt justice system a threat to society leaves a bar at the early hours of the morning. He sees a young drunk white female in an altercation with her boyfriend at this point the white male pushes her into a car when Renell attempts to cool the situation he is brutally assaulted and wakes in a hospital surrounded by police who begin to question what happened and accuse him attempting to rape the women when the white male intervened. The young talent is then convicted for attempted rape as fake witnesses claim they saw the act and the white male saved the seemingly helpless women.

Intertextuality

Intertextuality 

When a text meaning is influenced by another text. Using someone else's work to capitalise in yours.

An example from a movie:

It is a comedic twist from the movie scream.

An example from a music video:

It uses the clips from the movie real steel to go with the motivational lyrics.

time line of music

Steve Neal - instances of repetition and differences in music videos shown through a timeline of revolutionary ideas. (This helped shape the genre - how?).

MTV started music videos - promote and sale (at the time music videos were just people singing).

Queen Bohemian Rhapsody 1975 - Editing/cut began to match the music (feeling) - repeating idea of the song but being different/using 'editing techniques to match the song'.

1st August 1981 (FIRST MUSIC VIDEO MTV RELEASED/(ALSO WHEN THEY WERE FOUNDED) - BUGGLES VIDEO KILLED THE RADIO STAR) - different - not just band on screen (engages themes and other characters).

Michael Jackson 30th November 1982 Thriller - incorporated dance, acting, intense use of costume (driven by narrative), pausing the song for dialogue

S
ledgehammer 1986 - stop motion animation 1986

Decline of MTV's music programs 1992 (reality shows were making more money)

Vevo and Google buy Youtube -= content licenses (record label make money) (more views moe money (Don't use mtv - get money for plays as mtc was for record record)

2013 Beyonce first visual album (here is the 1hr 30 min you consumer this all - confident move( (bigger then everything else I'm not competing)

Pharrell William 2013 Happy - first 24 hour video

Interactive music videos go mainstream - 2010 to 15 for example Bombay Bicycle Club

The Weekend ft Eminem The Hills Remix 2015 - virtual reality

Usher and Nas Chains - Scans face interactive

F
ilm directors get in on the action 2016 - HIgh budget video with respected directors 

historical, social and culture of music videos - Damien Marley

Road to zion- Damian Marley

For the context of the music video we see how innocent bystanders get caught up in crime and as we witness a journey to for the persona. The themes we see the music video getting across to its audiences is how authorities abuse their power this can be shown through editing as we see a darker setting within the prison cells on the other hand a lighter setting for the "free" policemen. The use of the continuity editing where we get the full story of the personas walk represent the journey he's on. Before jump cuts when the singer changes so does the shot to a scene of prison to represent how black people are wrongly put and treated in prison through his lyrics. 

Marketing

Marketing 

1)A thriller about a group of young men trying to pull off one of the biggest bank robberies of all time.

2)Aimed at teenage boys and younger men.

Age=16-20

likes= video games, action, money

dislikes= school, childish films, authority 

3) Trailer

    
4) Influences: grime artist to be in the movie, also make a tune about the movie

   
5) Publicity stunts: shoot fake notes into the air in a busy train station, the notes will show information about the movie.