media producers to make choices about how to represent social groups. The effect of historical contexts on representations.....
The Historical context of the late 60s was the legalisation of homosexuals therefore there was still criticism amongst society. Score created an advertisement towards men trying to prove there so called “manliness”.
This is represented through the mise en scene the women clothing is very revealing, therefore appealing to there male audience. This highlights the brand identity that the hair gel will “Get you what you’ve always wanted” in this case women.
Monday, 12 March 2018
Wednesday, 7 March 2018
Advertising: That Boss Life
1. Judith Butlers idea was that gender is performed or performative.
2. The video challenges the idea because it is not stereotypical to one gender but both to widen the target market.
3. Developing technologies such as post production and different editing apps creating different types of advertisement where as previously it was just posters and propaganda.
4. Semiotics is the study of how images signify cultural meanings and was the theory Roland Barthes. The mise en scene of the advert highlights this. For example the make up is represented as currency as it is presented in a case and the gold colours of it highlights the quality and value.
Representations of:
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Score:
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The Boss Life:
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Gender:
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Gender is a fixed construct
in which the women are largely seen as a objects and the males are seen as
powerful
An example of this is seen through the use of mise-en-scene with the man being carried.
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Gender is seen as more
fluid and this creates a brand identity of freedom and self expression.
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Age:
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An example of this can be seen through the male actor is surrounded by many females.
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This advertisement is aimed at the younger generation as they are more imaged based due to social media. Younger actors who will appeal to there audience.
An example of this can be seen as they use famous YouTubers who are social media endorcers. |
Ethnicity:
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There is an exclusion of ethnic diversity. They aren’t trying to promote diversity and they’re solely based on sales.
An example of this can be seen through only those of white ethnicity and a certain image are shown. |
Includes a variety of races and aren’t included specific races and sizes. Politically correct and aren’t solely based on sales to a limited audience
An example of this can be seen through a black female and a gay male lead. |
Lifestyle:
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Portraying a particular lifestyle.
An example of this can be seen through the scantly dressed women surrounding a muscular male. |
Gay endorcer
An example of this can be seen as the YouTuber is gay.
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Advertising
Judith Butler: Gender as performed or performative (produce a series of effects).
Roland Barthes: Semiotics: What is signed and what is signified.
What is the product being sold? Hair cream
How does this advert create a desire for the product? Uses women to attract a dominant male audience
What is the idea being sold? The hair gel will make one more attractive and desirable.
How does score construct a narrative which appeals to its target audience? To “get what you have always wanted” as represented through an abundance of women
How is this reinforced through Mise En Scene? The mise en scene of the women’s lack of clothing makes the element of having the gel attract so, therefore reinforcing the want for the product.
Can you use semiotics to argue this? The overall image that the man is the hero, his higher positioning gives him greater authority over those below him. Putting him in a state of control.
Roland Barthes: Semiotics: What is signed and what is signified.
What is the product being sold? Hair cream
How does this advert create a desire for the product? Uses women to attract a dominant male audience
What is the idea being sold? The hair gel will make one more attractive and desirable.
How does score construct a narrative which appeals to its target audience? To “get what you have always wanted” as represented through an abundance of women
How is this reinforced through Mise En Scene? The mise en scene of the women’s lack of clothing makes the element of having the gel attract so, therefore reinforcing the want for the product.
Can you use semiotics to argue this? The overall image that the man is the hero, his higher positioning gives him greater authority over those below him. Putting him in a state of control.
Wednesday, 7 February 2018
Practice exam
Music videos are seen as a promotion or advertisement of the artist. It creates a representation of an artist to market to an audience. This reinforced through editing, cinematogrophy and mise en scene. Both Letter to the free and Billy Jean show this.
Both videos attempt to advertise,. Common does this in Letter to the Free by showing himself to be seen caring about issues. An example is through the use of mise en scene the use of the black and white lighting reflects the ideas black Americans have on justice system with the only light being natural it shows there is a slim chance of change and the lack of freedom. This reinforces the negative view on the justice system and suggests Common to be of the people.
In Billie Jean on the other hand Jackson attempts to promote himself. As shown through the cut scenes of him dancing, as if it is all about him. An example
Both videos attempt to advertise,. Common does this in Letter to the Free by showing himself to be seen caring about issues. An example is through the use of mise en scene the use of the black and white lighting reflects the ideas black Americans have on justice system with the only light being natural it shows there is a slim chance of change and the lack of freedom. This reinforces the negative view on the justice system and suggests Common to be of the people.
In Billie Jean on the other hand Jackson attempts to promote himself. As shown through the cut scenes of him dancing, as if it is all about him. An example
Thursday, 1 February 2018
Common ft Bilaals practice question
The song explores the political context of mass incarceration of black Americans. This is a common problem in America examples such as for every white American 5 black Americans are incarcerated highlight this problem and is explored through the song, which explores rights and harmony. This can be shown through the Cinematography, Mise en scene and editing of the music video.
Race is constructed as a burden for the black community in this music video. An example is through the use of mise en scene the use of the black and white lighting reflects the ideas black Americans have on justice system with the only light being natural it shows there is a slim chance of change and the lack of freedom. This reinforces the negative view on the justice system.
Life in prison is presented as slow and long within the music video. An example of this being the cinematography with the slow camera movement and the slow pace of changing camera shots as it lasts longer on a particular shot. This is to represent the slow life in prison, whereas if they was to use a faster pace of changing shots it would represent running and a more hectic scene which is not a representation of prison. Reinforcing once again a negative view of society.
Throughout the music video life for Black Americans is represented as being inclosed this is conveyed through the image of high walls and bars always presented. The editing and cinematography of the slow moving camera movement along corridors of cells and high walls represents a imprisoned feeling and trapped connotation.
In conclusion the song criticise the justice system and the mistreatment of black Americans with in it.
The use of cinematography, editing and Miss en scene also represent this through the music video and not just through the lyrics.
Race is constructed as a burden for the black community in this music video. An example is through the use of mise en scene the use of the black and white lighting reflects the ideas black Americans have on justice system with the only light being natural it shows there is a slim chance of change and the lack of freedom. This reinforces the negative view on the justice system.
Life in prison is presented as slow and long within the music video. An example of this being the cinematography with the slow camera movement and the slow pace of changing camera shots as it lasts longer on a particular shot. This is to represent the slow life in prison, whereas if they was to use a faster pace of changing shots it would represent running and a more hectic scene which is not a representation of prison. Reinforcing once again a negative view of society.
Throughout the music video life for Black Americans is represented as being inclosed this is conveyed through the image of high walls and bars always presented. The editing and cinematography of the slow moving camera movement along corridors of cells and high walls represents a imprisoned feeling and trapped connotation.
In conclusion the song criticise the justice system and the mistreatment of black Americans with in it.
The use of cinematography, editing and Miss en scene also represent this through the music video and not just through the lyrics.
Mockumentry
Our parents in our bodies for a day
script:
Head teacher: Welcome to our open day I am very honoured to have members from the Stryker institution in America that have ground breaking science that will let you the parents be your child for a day.
Scientist: Okay place this on your head
(put a device on there head)
Skip to end of day: interview between scientist and Student with parents mind.
Student: Okay! I've had it they just told me I have to come back after school for an hour to do bloody extra work, I'm sorry but I haven't done maths for flipping 20 years, algebra what even is that. Don't even get me started on the food 1.99 on a sausage in mouldy bread, then when I tried to pay they said I have to wait in line, I'm not a kid. I've had it, they said I weren't even allowed a cup of tea then they sent me to the head teacher for taking an important business call and now I am late for dinner I am sorry I have had enough get that camera out my face (pushes camera and walks out)
Hurricane
Black men were more than six times as likely as white men to be incarcerated in federal and state prisons, and local jails in 2010, the last year complete data are available, according to a Pew Research Centre analysis. That is an increase from 1960, when black men were five times as likely as whites to be incarcerated.
Targeted
Its the 1960s and a young Renell Garner the best up and coming basketball player in the country, to black Americans a hero to the racist and corrupt justice system a threat to society leaves a bar at the early hours of the morning. He sees a young drunk white female in an altercation with her boyfriend at this point the white male pushes her into a car when Renell attempts to cool the situation he is brutally assaulted and wakes in a hospital surrounded by police who begin to question what happened and accuse him attempting to rape the women when the white male intervened. The young talent is then convicted for attempted rape as fake witnesses claim they saw the act and the white male saved the seemingly helpless women.
Targeted
Its the 1960s and a young Renell Garner the best up and coming basketball player in the country, to black Americans a hero to the racist and corrupt justice system a threat to society leaves a bar at the early hours of the morning. He sees a young drunk white female in an altercation with her boyfriend at this point the white male pushes her into a car when Renell attempts to cool the situation he is brutally assaulted and wakes in a hospital surrounded by police who begin to question what happened and accuse him attempting to rape the women when the white male intervened. The young talent is then convicted for attempted rape as fake witnesses claim they saw the act and the white male saved the seemingly helpless women.
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