Intertextuality

Intertextuality 

When a text meaning is influenced by another text. Using someone else's work to capitalise in yours.

An example from a movie:

It is a comedic twist from the movie scream.

An example from a music video:

It uses the clips from the movie real steel to go with the motivational lyrics.

time line of music

Steve Neal - instances of repetition and differences in music videos shown through a timeline of revolutionary ideas. (This helped shape the genre - how?).

MTV started music videos - promote and sale (at the time music videos were just people singing).

Queen Bohemian Rhapsody 1975 - Editing/cut began to match the music (feeling) - repeating idea of the song but being different/using 'editing techniques to match the song'.

1st August 1981 (FIRST MUSIC VIDEO MTV RELEASED/(ALSO WHEN THEY WERE FOUNDED) - BUGGLES VIDEO KILLED THE RADIO STAR) - different - not just band on screen (engages themes and other characters).

Michael Jackson 30th November 1982 Thriller - incorporated dance, acting, intense use of costume (driven by narrative), pausing the song for dialogue

S
ledgehammer 1986 - stop motion animation 1986

Decline of MTV's music programs 1992 (reality shows were making more money)

Vevo and Google buy Youtube -= content licenses (record label make money) (more views moe money (Don't use mtv - get money for plays as mtc was for record record)

2013 Beyonce first visual album (here is the 1hr 30 min you consumer this all - confident move( (bigger then everything else I'm not competing)

Pharrell William 2013 Happy - first 24 hour video

Interactive music videos go mainstream - 2010 to 15 for example Bombay Bicycle Club

The Weekend ft Eminem The Hills Remix 2015 - virtual reality

Usher and Nas Chains - Scans face interactive

F
ilm directors get in on the action 2016 - HIgh budget video with respected directors 

historical, social and culture of music videos - Damien Marley

Road to zion- Damian Marley

For the context of the music video we see how innocent bystanders get caught up in crime and as we witness a journey to for the persona. The themes we see the music video getting across to its audiences is how authorities abuse their power this can be shown through editing as we see a darker setting within the prison cells on the other hand a lighter setting for the "free" policemen. The use of the continuity editing where we get the full story of the personas walk represent the journey he's on. Before jump cuts when the singer changes so does the shot to a scene of prison to represent how black people are wrongly put and treated in prison through his lyrics. 

Marketing

Marketing 

1)A thriller about a group of young men trying to pull off one of the biggest bank robberies of all time.

2)Aimed at teenage boys and younger men.

Age=16-20

likes= video games, action, money

dislikes= school, childish films, authority 

3) Trailer

    
4) Influences: grime artist to be in the movie, also make a tune about the movie

   
5) Publicity stunts: shoot fake notes into the air in a busy train station, the notes will show information about the movie.