Steve Neal - instances of repetition and differences in music videos shown through a timeline of revolutionary ideas. (This helped shape the genre - how?).
MTV started music videos - promote and sale (at the time music videos were just people singing).
Queen Bohemian Rhapsody 1975 - Editing/cut began to match the music (feeling) - repeating idea of the song but being different/using 'editing techniques to match the song'.
1st August 1981 (FIRST MUSIC VIDEO MTV RELEASED/(ALSO WHEN THEY WERE FOUNDED) - BUGGLES VIDEO KILLED THE RADIO STAR) - different - not just band on screen (engages themes and other characters).
Michael Jackson 30th November 1982 Thriller - incorporated dance, acting, intense use of costume (driven by narrative), pausing the song for dialogue
S
ledgehammer 1986 - stop motion animation 1986
ledgehammer 1986 - stop motion animation 1986
Decline of MTV's music programs 1992 (reality shows were making more money)
Vevo and Google buy Youtube -= content licenses (record label make money) (more views moe money (Don't use mtv - get money for plays as mtc was for record record)
2013 Beyonce first visual album (here is the 1hr 30 min you consumer this all - confident move( (bigger then everything else I'm not competing)
Pharrell William 2013 Happy - first 24 hour video
Interactive music videos go mainstream - 2010 to 15 for example Bombay Bicycle Club
The Weekend ft Eminem The Hills Remix 2015 - virtual reality
Usher and Nas Chains - Scans face interactive
F
ilm directors get in on the action 2016 - HIgh budget video with respected directors
ilm directors get in on the action 2016 - HIgh budget video with respected directors
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