practise question

media producers to make choices about how to represent social groups. The effect of historical contexts on representations.....


The Historical context of the late 60s was the legalisation of homosexuals therefore there was still criticism amongst society. Score created an advertisement towards men trying to prove there so called “manliness”.

This is represented through the mise en scene the women clothing is very revealing, therefore appealing to there male audience. This highlights the brand identity that the hair gel will “Get you what you’ve always wanted” in this case women.