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Trailer

Statement of Intent

The Run Away follows the idea of two rebellious friends, and their goal to get away from the hardship of life. It subverts stereo-types of the typical selfish and self-centred teenager as they evidently hold great accord with their relationship as friends. It borrows similarities from the coming of age classic Stand by Me but is unique in that it deals with the class system in London. It holds an ideological message that friendship holds more value than class and that should not affect a friendship.  It also takes inspiration of the urbanisation of Train Spotting. The music and use of location contains similarities to the movie.  

It targets a teenage audience, the coming of age style to it allows its audience to associate with the characters. As the two protagonists experiment with new things and the challenge of life. Their likable and strong willed spirit and personality appeals to its target audience.  The bond of the two boys is touching and the audience resent with the fact that the only thing worth living for is that very friendship.

The use of sound that features in The Run Away holds great effect. The variety of songs indicate they are different from the stereo-typical modern teenager. Showing sophistication in sound with each song communicating a different message and a feeling of hope.  

The fonts and titles used are bold and visible, representing the size of their task in life. The animations transforming from smaller to large, ending in the centre of the page also conveys a similar message. The animation of the font is therefore following the narrative of the film. 

Additionally, sophistication in the editing brings forth a sense of tension. The use of quick shots and the change from different angels especially with the running scenes adds to the pace of it, emphasising the importance to get where they need to thus building up tensions. 

The shot types taken symbolised stages of the protagonist development. For example, wide shots and extreme long shots showed often the future and what was to come. On the other hand, close up shots concentrated more on the decisions made by the character. Thus displaying finesse in cinematography. 

The Mise en scene as displayed mainly through the choice of locations express a different feeling and scenario the protagonist is in. As displayed through the grimy settings of London where he stuck in a place he doesn’t want to be. Contrasting to feeling when he is subsequently in the country side, a more calming one. 

Overall it encourages share ability due to the social media icons thus appealing to a target audience of digital natives and the programmes they use. The Ad in particular is designed to be on youtube and therefore is accessible to its target audience of teens and younger viewers.