Music videos are seen as a promotion or advertisement of the artist. It creates a representation of an artist to market to an audience. This reinforced through editing, cinematogrophy and mise en scene. Both Letter to the free and Billy Jean show this.
Both videos attempt to advertise,. Common does this in Letter to the Free by showing himself to be seen caring about issues. An example is through the use of mise en scene the use of the black and white lighting reflects the ideas black Americans have on justice system with the only light being natural it shows there is a slim chance of change and the lack of freedom. This reinforces the negative view on the justice system and suggests Common to be of the people.
In Billie Jean on the other hand Jackson attempts to promote himself. As shown through the cut scenes of him dancing, as if it is all about him. An example
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